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Chapter 3: How to talk about ending homelessness

Messaging tips: making a “fact sandwich”

On their own, facts can’t fix fears or change hearts and minds. One way we can bring facts and concrete information to life is by providing context in the form of storytelling.

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When you’re trying to persuade people to change their minds or take action, it’s tempting to make your case by throwing out the most compelling facts or evidence that you have.

But data doesn’t stick if it’s not delivered with context, and facts aren’t influential until they mean something to someone. One thing we can do to deliver information effectively is create a “fact sandwich” by contextualizing hard numbers within a narrative. By putting facts inside a story, we allow people to understand what they really mean and to connect with the information on a deeper level.

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Getting involved

The most common question we receive is: “What can I do to help?” We all have a role to play in ending homelessness, and everyone brings unique skills, perspectives, and experiences to our shared work. Our campaign is centered around community organizing, which brings people together to advocate for systemic change and solutions.

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