Part of our work is changing hearts and minds. We almost always need to start with people’s hearts.
People often make big decisions–including shifting their perspectives on an issue or changing their behavior–with their hearts first and rationalize them later.
Research and our personal experiences show that we can inspire people to become supporters and advocates by helping them develop a strong emotional connection to the issue of homelessness and by building empathy for the people most at-risk.
The most common question we receive is: “What can I do to help?” We all have a role to play in ending homelessness, and everyone brings unique skills, perspectives, and experiences to our shared work. Our campaign is centered around community organizing, which brings people together to advocate for systemic change and solutions.