More on This Episode:
Part of our work is changing hearts and minds. We almost always need to start with people’s hearts.
People often make big decisions–including shifting their perspectives on an issue or changing their behavior–with their hearts first and rationalize them later.
Research and our personal experiences show that we can inspire people to become supporters and advocates by helping them develop a strong emotional connection to the issue of homelessness and by building empathy for the people most at-risk.