Chapter 3: How to talk about ending homelessness

Messaging tips: adapting your message

In order to have effective conversations with people about ending homelessness, we need to meet them where they are and adjust what we say accordingly. This will look different for every person and conversation, so there are a few key guidelines to keep in mind.

Effective messaging can make a huge difference and can lead to conversations that help people shift their understanding of our homelessness crisis, their core beliefs around solutions to homelessness, and their motivation to take action.

It’s important to know your audience and speak directly to the things that motivate them–particularly when we’re asking people to take action. We need to make every conversation and every ask personal, and we must convey our message in ways that connect with our audience.

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Chapter 4

Getting involved

The most common question we receive is: “What can I do to help?” We all have a role to play in ending homelessness, and everyone brings unique skills, perspectives, and experiences to our shared work. Our campaign is centered around community organizing, which brings people together to advocate for systemic change and solutions.

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